Product testing is the systematic process of evaluating and assessing a product’s quality, performance, safety, and compliance.
A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.
Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.
Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user experience.
6 9s is the delivery of availability at a rate of 99.9999 percent, which is the equivalent of no more than 31.5 seconds of unavailability.
A value proposition is what you expect to be the reason why customers will choose your product or service over another.
The customer experience entails the holistic experience that a user has with your product, until they solve their specific use case.
A deep understanding of not just who the customer is, but the exact pain points that they struggle with, will help you build a great product.
Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.
Product virality is the most efficient, cheapest, and yet hardest-to-grasp growth engine you can build. Learn how to improve the virality of your product based on examples from companies like Snapchat, Uber, and Dropbox.
In simple terms, a product-led growth model is a type of business model where the product itself drives all core business activities.
With growth hacking, you focus on hypothesizing, prioritizing, testing, analyzing, and scaling growth strategies.