A product qualified lead is a potential user who has experienced value from your product firsthand, often from using a product trial.

Distribution channels are the methods or platforms that allow your product to reach and be accessed by its target audience.

Product testing is the systematic process of evaluating and assessing a product’s quality, performance, safety, and compliance.

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user experience.

6 9s is the delivery of availability at a rate of 99.9999 percent, which is the equivalent of no more than 31.5 seconds of unavailability.

A value proposition is what you expect to be the reason why customers will choose your product or service over another.

The customer experience entails the holistic experience that a user has with your product, until they solve their specific use case.

A deep understanding of not just who the customer is, but the exact pain points that they struggle with, will help you build a great product.

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.

Product virality is the most efficient, cheapest, and yet hardest-to-grasp growth engine you can build. Learn how to improve the virality of your product based on examples from companies like Snapchat, Uber, and Dropbox.