Product virality is the most efficient, cheapest, and yet hardest-to-grasp growth engine you can build. Learn how to improve the virality of your product based on examples from companies like Snapchat, Uber, and Dropbox.

In simple terms, a product-led growth model is a type of business model where the product itself drives all core business activities.

With growth hacking, you focus on hypothesizing, prioritizing, testing, analyzing, and scaling growth strategies.

2023 has been the “year of efficiency.” Interest rates are rising and tech companies have retrenched and focused on core products.

A close collaboration with customer support equips product managers with a more attuned ear to the voice of the customer, ensuring their strategies are anchored in real-world issues rather than hypothetical scenarios.

DXPs are essential for improving user engagement, enhancing personalization, streamlining processes, and achieving better business outcomes.

The customer satisfaction score (CSAT) is a quantitative measure of how satisfied the customer is with using the product.

It’s way too common for product managers to try to fight churn without understanding what type of churn they’re dealing with.

Effective market segmentation ensures that products are highly personalized and tailored for specific customer segments.

Average order value (AOV) is the average amount your customers spend per purchase within a certain period.

The success of your product in the marketplace depends on user trust. The higher the trust, the more likely your customers are to choose you.

HEART differentiates itself by focusing on the user experience and encouraging you to gauge whether your product responds to user demands.