Conversion funnel mapping is an effective method for identifying the strengths and weaknesses of your product. To truly unleash its potential, you need to adjust your funnel based on the insights you uncover along the way.

Digital experience monitoring is a tool that helps identify issues with the user experience and offers solutions.

Max-diff surveys can assist you in crafting superior pricing strategies by addressing the most vital pricing question: what should you even charge for?

Time to value (TTV) measures how quickly your customers expect to benefit from the value your product provides.

The free trial is one of the most potent tactics for product-led growth. Explore 8 proven tactics to help you improve your conversion rate and get more paying subscribers by revamping the free trial experience.

Perceived value is the worth, or benefit, that a customer believes they will receive from a product, depending on their individual needs.

User acceptance testing (UAT) is an important phase where end-users have a chance to participate in evaluating your product.

Activation is a critical part of every product experience. Higher activation leads to higher retention and more engaged users, ultimately leading to better business outcomes.

Creating a seamless experience for your product with multiple touchpoints across various platforms and media can be a great way to increase retention and customer lifetime value.

A service blueprint is a visualization of both the whole user journey and all the background processes that happen during the service.

Customer analytics refers to the process of collecting data from various customer sources and analyzing it to understand customers’ behaviors, buying habits, and lifestyle preferences throughout the customer journey.

Conversion rate optimization is the process of improving the performance of a website, landing page, or app by increasing visitor action.