Tag: customer-experience

An Overview Of Unit Testing

An overview of unit testing

Product Management

Unit testing is a key part of the software development lifecycle as it ensures that the software is working to expectation.

Kayode Adeniyi
Jan 25, 2024 ⋅ 4 min read
Building An Inclusive Product Through Accessibility

Building an inclusive product through accessibility

Product Management

By making products accessible, you can broaden your potential customer base, reaching out to those who are otherwise neglected.

Surbhi Sooni
Jan 23, 2024 ⋅ 4 min read
A Guide To User Testing

A guide to user testing

Product Management

In this article, you’ll learn what user tests are, how to properly conduct them, and how they can help you ship better products.

Bart Krawczyk
Jan 2, 2024 ⋅ 6 min read
The Power Of Brand Recognition

The power of brand recognition

Product Management

Brand recognition refers to the extent consumers can identify and recognize a brand with its associated products and services.

Suhasini Gadam
Dec 26, 2023 ⋅ 7 min read
The Art Of Customer Feedback Analysis

The art of customer feedback analysis

Product Management

Customer feedback analysis is the art of taking feedback points from your customers and synthesizing them into clear, concise insights.

Anna Schmunk
Dec 15, 2023 ⋅ 4 min read
How The Bandwagon Effect Influences Consumer Decisions

How the bandwagon effect influences consumer decisions

Product Management

A bandwagon effect is when people adopt the attitudes and behaviors of other people just because it’s popular to do so.

Daniel Schwarz
Dec 12, 2023 ⋅ 6 min read

How to grow retention by building habit loops

Product Management

The stronger the habit, the more often users want to use your product and the lower the chance of them churning.

Bart Krawczyk
Dec 5, 2023 ⋅ 3 min read
A Guide To Real User Monitoring (RUM)

A guide to real user monitoring (RUM)

Product Management

Real user monitoring is the process of collecting information about how users interact with your product as they’re interacting with it.

Diana Hsieh
Dec 4, 2023 ⋅ 6 min read
A Guide To Conducting Market Research

A guide to conducting market research

Product Management

Market research is the process of gathering information about potential and current customers and your target audience.

Sara Nguyen
Nov 21, 2023 ⋅ 5 min read

Understanding the 3 types of jobs to be done

Product Management

Product people tend to oversimplify the jobs-to-be-done framework by focusing only on the most straightforward part — customers’ functional jobs — and ignoring their emotional and social needs.

Bart Krawczyk
Nov 20, 2023 ⋅ 5 min read
A Guide To Using A Value Proposition Canvas

A guide to using a value proposition canvas

Product Management

A value proposition canvas is a great tool to utilize when creating a new feature, entering a new market, or testing product market fit.

Monica Dhiman
Nov 7, 2023 ⋅ 3 min read
A Guide To Different Types Of Marketing Strategies

A guide to different types of marketing strategies

Product Management

A company could have the exact same product, but the way it markets the product to their target audiences will determine its success.

Kimberly Shyu
Oct 25, 2023 ⋅ 6 min read