In this guide, we’ll define what a story map is, look at a practical example, and provide a step-by-step guide and template to help you create your own story map.

Continuous discovery is all about ditching dedicated research projects and making them a permanent part of your team’s workflow.

Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.

Building features is a costly process. Many product teams commit to their assumptions about user needs, spend untold resources, and later discover that their shiny new features add no value.

A customer advisory board is a great way to validate your assumptions with actual qualitative data from people who use the product regularly.

User research democratization is about expanding access, participation, facilitation, and ownership of UX research to other non-user researching teams.

If you see yourself as the customer, you’ll make decisions based on what YOU deem necessary. The problem is that your customers may not agree.

A buyer persona, sometimes called a customer or user persona, is a description of your target customer. It’s designed to capture who the customer is, what they do, and how they think.

The way you use release notes contributes to your overall brand perception. There are more interesting ways to convey information than just sharing dry facts.

Customer journey mapping is when you create a map of the stages customers undergo while choosing and using your product.

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.

Discover how the insights gathered in a cohort analysis can help you identify the right steps to reduce churn and improve your retention rate.