Tag: customer-experience

A Guide To Conducting Market Research

A guide to conducting market research

Market research is the process of gathering information about potential and current customers and your target audience.

Sara Nguyen
Nov 21, 2023 ⋅ 5 min read

Understanding the 3 types of jobs to be done

Product people tend to oversimplify the jobs-to-be-done framework by focusing only on the most straightforward part — customers’ functional jobs — and ignoring their emotional and social needs.

Bart Krawczyk
Nov 20, 2023 ⋅ 5 min read
A Guide To Using A Value Proposition Canvas

A guide to using a value proposition canvas

A value proposition canvas is a great tool to utilize when creating a new feature, entering a new market, or testing product market fit.

Monica Dhiman
Nov 7, 2023 ⋅ 3 min read
A Guide To Different Types Of Marketing Strategies

A guide to different types of marketing strategies

A company could have the exact same product, but the way it markets the product to their target audiences will determine its success.

Kimberly Shyu
Oct 25, 2023 ⋅ 6 min read
A Guide To Continuous Stakeholder Interviews

A guide to continuous stakeholder interviews

Nothing beats chatting with your stakeholders on a regular basis. And with some structure, you’ll produce even more extraordinary results.

Bart Krawczyk
Oct 23, 2023 ⋅ 4 min read
Making Sense Of Product Service Management

Making sense of product service management

Product service management, or service productization, refers to the extension of the product operating model to a service business.

Antonio da Fonseca Neto
Oct 19, 2023 ⋅ 5 min read
Harnessing The Power Of Social Proof

Harnessing the power of social proof

Social proof is the psychological mechanism that influences our decision making based solely on the feedback from others.

Antonio da Fonseca Neto
Oct 13, 2023 ⋅ 7 min read
The Pros And Cons Of A/B Testing

The pros and cons of A/B testing

Linear CEO Karri Saarinen made waves when he said his product teams “don’t do A/B tests.” While A/B testing can sometimes limit creative problem solving, it’s still a quick and inexpensive way to validate assumptions in many scenarios.

Daniel Schwarz
Oct 11, 2023 ⋅ 7 min read
Using Case Studies As A Catalyst For Product Adoption

Using case studies as a catalyst for product adoption

A simple and concise case study shows what your product or service did for your audience, or how your product improved someone’s life.

David Pereira
Oct 11, 2023 ⋅ 3 min read
A Guide To Product Design

A guide to product design

Product design is the process of creating, improving, and maintaining products that solve customer and/or user needs.

Daniel Schwarz
Oct 9, 2023 ⋅ 6 min read
A Guide To Product Qualified Leads (PQLs)

A guide to product qualified leads (PQLs)

A product qualified lead is a potential user who has experienced value from your product firsthand, often from using a product trial.

Shehab Beram
Oct 5, 2023 ⋅ 6 min read
An Overview Of Product Distribution Channels

An overview of product distribution channels

Distribution channels are the methods or platforms that allow your product to reach and be accessed by its target audience.

Bartosz Jaworski
Oct 3, 2023 ⋅ 7 min read