Tag: customer-experience

Evaluating Customer Experience Metrics

Evaluating customer experience metrics

Product Management

Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.

Bartosz Jaworski
Apr 16, 2024 ⋅ 6 min read
Developing A Customer Acquisition Strategy

Developing a customer acquisition strategy

Product Management

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

Bart Krawczyk
Apr 15, 2024 ⋅ 6 min read

A guide to optimizing the digital customer experience

Product Management

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

Kayode Adeniyi
Apr 11, 2024 ⋅ 4 min read
Techniques For Gaining Insights From Customers

Techniques for gaining insights from customers

Product Management

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

Bart Krawczyk
Apr 4, 2024 ⋅ 3 min read
Mastering Customer Surveys - Design, Execution, and Analysis

Mastering customer surveys: Design, execution, and analysis

Product Management

A customer survey is a structured research tool that product people use to gather insights about their customers.

Bart Krawczyk
Apr 1, 2024 ⋅ 4 min read

An overview of effective customer acquisition

Product Management

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

Suhasini Gadam
Mar 19, 2024 ⋅ 7 min read
A Guide To Understanding Customer Touchpoints

A guide to understanding customer touchpoints

Product Management

A “touchpoint” is a common concept across businesses, but depending on the type of specialist you ask, they’ll give you different answers.

Antonio da Fonseca Neto
Mar 18, 2024 ⋅ 6 min read

An overview of functional requirements

Product Management

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

Bartosz Jaworski
Mar 15, 2024 ⋅ 5 min read
A Guide To Decoding Switching Costs

A guide to decoding switching costs

Product Management

You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.

Susan Stavitzski
Mar 14, 2024 ⋅ 5 min read
What Makes A Happy Customer

What makes a happy customer? Overview and strategies

Product Management

Happy customers return value to the business and enable growth. Unhappy customers go to your competitors and bring their friends with them.

David Pereira
Feb 22, 2024 ⋅ 5 min read
Optimizing Processes With Effective Feedback Loops

Optimizing processes with effective feedback loops

Product Management

In this article, you’ll learn what a feedback loop is, the different types, and how to implement one effectively.

Aniket Parihar
Feb 21, 2024 ⋅ 4 min read
A Guide To Enhancing User Experience Through Customer Delight

A guide to enhancing user experience through customer delight

Product Management

PMs often use the words “customer delight” very loosely and fail to recognize that it isn’t an isolated moment, but a holistic experience.

Souradeep Ghosh
Feb 20, 2024 ⋅ 4 min read