By strategically combining products, you can offer greater value, increase average order profit, and stand out in a competitive market.

Value has many forms outside of the exchange of money for products/services. It can be in the form of saving time, increasing revenue, etc.

Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.

The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.

Detractors have long-term effects like negative brand perception, reduced customer loyalty, and a decrease in sales.

To proactively address liability concerns, you can create an internal product recall team for dealing with risks and ensuring quality.

Interchangeable modules simplify development and allow for flexibility and customization without hurting the product’s functionality.

Product segmentation refers to dividing your product offering into smaller groups of products that target different market segments.

Unbundling involves breaking down a product or service into its individual components, allowing customers to purchase only what they require.

Customer observation helps you understand their pain points, needs, user patterns, and in general what works for them versus what doesn’t.

Try supporting NPS with CES, which helps you uncover where customers struggle, and CSAT, which focuses on product satisfaction.

Although we did a good job moving people to the checkout page, we had problems converting checkout visitors to paying customers.