customer experience
User acceptance testing (UAT) is an important phase where end-users have a chance to participate in evaluating your product.
Activation is a critical part of every product experience. Higher activation leads to higher retention and more engaged users, ultimately leading...
Creating a seamless experience for your product with multiple touchpoints across various platforms and media can be a great way to...
A service blueprint is a visualization of both the whole user journey and all the background processes that happen during the...
Customer analytics refers to the process of collecting data from various customer sources and analyzing it to understand customers' behaviors, buying...
Conversion rate optimization is the process of improving the performance of a website, landing page, or app by increasing visitor action....
The goal of a service-level agreement is to maintain transparency between the provider and the client, ensuring consistent service quality and...
In this article, you will learn what behavioral segmentation is, the different types of segmentation, and how to improve your product.
Because you get customer feedback from every incremental improvement made to the prototype, rapid prototyping gives a nice balance of efficiency,...
In this article, you will learn how to use push notification to reach users with relevant information to keep them returning...
Digital products are everywhere, and managing them is no easy feat. Learn the ins and outs of digital product management, from...
Successful products are built because someone used customer discovery first to understand market needs and pain points and develop their solution...
