Segmentation brings focus. A product for everyone is a product for no one. The more you focus on a specific segment, the higher the chance of actually winning and dominating that segment.

Customer centricity (or being customer-centric) means that the company or the PM puts the customer at the center of their product development process.

With the growing competition of ecommerce platforms, OTT channels, or B2C applications, activating and retaining customers revolves around how well customers are engaged.

We’ll introduce you to four of the most impactful laws, effects, and principles that influence user behavior: the Von Restorff effect, Miller’s law, Hick’s law, and the aesthetic-usability effect.

Delivering an excellent customer experience is essential to any product. The better the experience, the more repeat purchase, upsell, and advocacy of the product by customers.

The purpose of a customer exit survey is not to discover all of the opportunities for improvement, just the critical issues causing customers to churn.

In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel about your product.

The purpose of customer interviews is not to ask for opinions or find out what customers want; it’s to unearth fundamental needs and problems.

High retention leads to higher revenue, lower costs, and better data. Learn tried-and-true strategies to increase your customer retention rate.

Consumer insights help you learn about your customers’ needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth and drives revenue.

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.

What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.