The purpose of a customer exit survey is not to discover all of the opportunities for improvement, just the critical issues causing customers to churn.

In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel about your product.

The purpose of customer interviews is not to ask for opinions or find out what customers want; it’s to unearth fundamental needs and problems.

High retention leads to higher revenue, lower costs, and better data. Learn tried-and-true strategies to increase your customer retention rate.

Consumer insights help you learn about your customers’ needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth and drives revenue.

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.

What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.

Establishing an effective product feedback loop gives cross-functional teams the data they need to create desirable and scalable products for your customers.