Value stream mapping is a lean tool that documents the step-by-step processes required to bring a product or service to market.
To put it simply, customer analytics allows the product manager to make informed, data-driven decisions and work in an agile way.
Engaging with the B2B2C model is a strategic decision that can accelerate your company’s growth while fostering lasting relationships with customers.
Product management is the process of overseeing and guiding the development, launch, and growth of products, ensuring that they align with user needs and business objectives.
The ADKAR model helps you transition through a change and the acronym stands for: awareness, desire, knowledge, ability, and reinforcement.
Competitive advantage can only be created with strategic management. As PMs, we identify the differentiator points and amplify them to create a competitive advantage.
Silos are the obstacles and barriers that occur between different teams and inhibit the transmission of information.
A Lean Canvas is a single, visual document that outlines what you need to consider when moving from a potential idea to a mature business.
The agile premise of working in short iterations to create a working product increment and learning from feedback to understand what to best do next is essentially PDCA.
Product lifecycle management is essential for companies that are looking to stay competitive in today’s rapidly changing business environment.
When you embrace Conway’s law and understand its influences on organizational structure and social dynamics, you can benefit from its direct correlation with product outcome and quality.
We sit down with Mustafa Altay, Product, UX, and Service Design Director at Allianz-Turkey, to talk user data and building an experience-driven culture.
