Whenever I open PM groups on Reddit, Facebook, or WhatsApp, I see people asking the same question: “Will AI take my job?”

In the field of product management, a strong personal brand helps to showcase strategic thinking, leadership, and storytelling.

A well-defined customer discovery process serves as the foundation for building products that customers truly want.

It’s important to distinguish between these roles and create an infrastructure where they come together to build useful products.

Concept evaluation bridges the gap between what seems like an out-of-the-world idea and what users truly need.

A greenfield project is one that does not have any existing infrastructure or legacy systems — i.e., a project built from scratch. Learn the benefits, drawbacks, and five stages of greenfield projects.

Customer observation helps you understand their pain points, needs, user patterns, and in general what works for them versus what doesn’t.

As a PM yourself, you know how difficult and multifaceted the role can be. You need to talk with customers and work on design simultaneously.

Feedback management refers to a structured process for gathering and analyzing feedback to improve products, services, or processes.

“What if” analysis helps product and tech teams create a plan that accounts for various hypothetical situations.

Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.

An associate product manager doesn’t have prior product management experience, but can grow into this role via training and mentorship.