Jessica Srinivas Content marketing manager @ LogRocket

Stories by Jessica Srinivas

Kara Sasse Leader Spotlight

Leader Spotlight: Teaching AI as a core competency, with Kara Sasse

Product Management

Kara Sasse, Chief Product Officer at Springboard, talks about how her team is integrating generative AI into Springboard’s bootcamps.

Jessica Srinivas
Mar 18, 2024 ⋅ 9 min read
Alvin Hill III Leader Spotlight

Leader Spotlight: Maintaining continuity across online and offline channels, with Alvin Hill III

Product Management

Alvin Hill III, Group VP, Digital and Ecommerce at Sally Beauty, talks about bridging the gap between digital and in-store experiences.

Jessica Srinivas
Mar 14, 2024 ⋅ 8 min read
Maximillian Maile Leader Spotlight

Leader Spotlight: Redefining digital health, with Maximilian Maile

Product Management

Maximilian Maile talks about redefining digital health by providing flexibility for patients to connect with healthcare.

Jessica Srinivas
Mar 13, 2024 ⋅ 8 min read
Anthony Enzor Demeo Leader Spotlight

Leader Spotlight: How OKRs fit different companies, with Anthony Enzor-DeMeo

Product Management

Anthony Enzor-DeMeo discusses how structuring OKRs looks different at every company, depending stage, maturity, size, and culture.

Jessica Srinivas
Mar 12, 2024 ⋅ 8 min read
Oji Udezue Leader Spotlight

Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue

Product Management

Oji Udezue shares the importance of understanding the psychology behind customer onboarding and carrying that through the experience.

Jessica Srinivas
Mar 11, 2024 ⋅ 8 min read
Karthik Viswanathan Leader Spotlight

Leader Spotlight: The triad of consumer, business, and tech strategy, with Karthik Viswanathan

Product Management

Karthik Viswanathan discusses the triad of consumer needs, business strategy, and technology and data strategy.

Jessica Srinivas
Mar 8, 2024 ⋅ 8 min read
Max Wesman Leader Spotlight

Leader Spotlight: Optimizing LTV:CAC, with Max Wesman

Product Management

Max Wesman details the challenges of scaling his business past its initial market of SMBs to larger customers.

Jessica Srinivas
Feb 28, 2024 ⋅ 8 min read
Leader Spotlight Sam Schulte

Leader Spotlight: The tipping point to scale, with Sam Schulte

Product Management

Sam Schulte, Vice President, Product Engineering at Inspirato, talks about the delicate balance between innovation and scale.

Jessica Srinivas
Feb 22, 2024 ⋅ 7 min read
Marc Singer Leader Spotlight

Leader Spotlight: Getting the right type of conversion, with Marc Singer

Product Management

Marc Singer discusses OrthoFi’s position to help dental providers find the right type of conversions, i.e., patients at the right risk level.

Jessica Srinivas
Feb 21, 2024 ⋅ 7 min read
Leo Gong Leader Spotlight

Leader Spotlight: Innovating before you think you need to, with Leo Gong

Product Management

Leo Gong, VP of Product at Apartment List, talks about knowing when to plant a new seed in the business to expand growth opportunities.

Jessica Srinivas
Feb 20, 2024 ⋅ 12 min read
Brant Snow Leader Spotlight

Leader Spotlight: Finding people solutions with Brant Snow

Dev

Brant Snow is the Vice President of Technology at Extensiv, an omnichannel software solutions provider for warehouse, inventory, and order […]

Jessica Srinivas
Feb 12, 2024 ⋅ 7 min read
Steve McIrvin Leader Spotlight

Leader Spotlight: Building a winning product factory, with Steve McIrvin

Product Management

Steve McIrvin shares the importance of creating a “product factory” — a suite of products that all work together and sustain over time.

Jessica Srinivas
Feb 8, 2024 ⋅ 8 min read