Melani Cummings, VP of Product and UX at Fabletics, talks about the nuances of omnichannel strategy in a membership-based company.

Jason Mariasis discusses how he works to bring all departments together to build a shared understanding of the customer’s perspective.

Josh Patrick talks about effective conversion rate optimization (CRO) techniques, such as trust builders and safety and security measures.

Jieying Zheng, Chief Product and Technology Officer at Bellhop, talks about how she promotes repeat customer behavior in the moving industry.

Alex Weinstein talks about how Hungryroot has been able to drive industry-leading retention in a saturated field via differentiation and AI.

Brad Bowers, Director, Digital Product Management at Pampered Chef, discusses what it means to have a project vs. product mentality.

Kelsey Knight talks about one of the most exciting, yet challenging, aspects of ecommerce: that no one strategy works every single time.

Jason Kirby, Chief Product & Technology Officer at Magic Memories, talks about how to instill a lightweight product delivery process.

Donna Foti talks about her best practices for communicating data, including using the “granny test” and a storytelling narrative.

Stephanie Drago talks about a pilot program she launched that unlocked new, data-backed insights into how shipping costs impact revenue.

Sarah Carusona talks about her creative testing framework and how she broke down goals for each team member for their Meta account.

Brian Bates, Senior Vice President of Business Development at Lively Root, talks about how he works to scale small startups.