The purpose of a customer exit survey is not to discover all of the opportunities for improvement, just the critical issues causing customers to churn.
Divergent thinking is the process of thinking of different ways to overcome a figurative boulder blocking a path instead of obsessing about climbing it.
When teams focus on vanity metrics, they take their product in the wrong direction. Yet, PMs and other teams frequently fall into the pit of vanity metrics.
It might seem like reinventing the wheel, but it takes just 10–20 minutes of prep to devise an exciting retro format — an investment that pays off.
Program management refers to the supervision of separate projects that share a unifying theme or enterprise target.
In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel about your product.
Though PMs and engineering managers are separate roles, they work closely more often than any other two roles on a product team.
In this guide, we’ll describe what quality assurance (QA) is, explain why it is distinct from testing, and the role QA specialists play in the product development lifecycle.
A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.
An opportunity solution tree (OST) is a discovery tool that helps product teams visualize the best path to achieve a desired outcome.
Roadmaps are often associated with product roadmaps, but all teams can use them to communicate strategy, areas of focus, and timelines for implementing their projects.
You can use a strategy canvas to assess opportunities, evaluate competitors, and even plot a brand new value proposition. Learn what a strategy canvas is and what you can do with it.
