Customer centricity (or being customer-centric) means that the company or the PM puts the customer at the center of their product development process.
Being a backlog owner pays well for a 9-to-5 job, but if you want to make a real impact, you need to take ownership of your product.
The ICE score is intended to give you the most impactful and easiest to deliver and opportunities ordered from top to bottom.
In product development, telling a great story can help engage your stakeholders and customers. But the stories you tell about your product need to be grounded in facts rather than fiction.
Among the best-performing products are those that build new habits for their users. If people come back habitually, the likelihood they will churn decreases dramatically.
In this guide, we’ll break down some of the most common mistakes product teams make and walk through steps to help you transform the way your team works.
With the growing competition of ecommerce platforms, OTT channels, or B2C applications, activating and retaining customers revolves around how well customers are engaged.
We’ll introduce you to four of the most impactful laws, effects, and principles that influence user behavior: the Von Restorff effect, Miller’s law, Hick’s law, and the aesthetic-usability effect.
There’s no one-size-fits-all approach to running a sprint retro, but a tried-and-true framework includes five steps: Set the stage, gather data, generate insights, decide what to do, and close the retro.
Decision-making is a critical part of the PM’s job. Learn how product feature and product market matrices can help you visualize large quantities of data and inform decisions around product strategy.
Delivering an excellent customer experience is essential to any product. The better the experience, the more repeat purchase, upsell, and advocacy of the product by customers.
A perceptual map is a visual aid that shows how consumers perceive a product compared to its competitors in the market.
