Concept evaluation bridges the gap between what seems like an out-of-the-world idea and what users truly need.
Nick Ehle talks about minimizing dependencies by designing teams and organizations to be as empowered as possible.
Value-based pricing is about using the perceived value, also referred to as willingness-to-pay, to set the right price points for the product.
Carolina Devia Angarita about the importance of understanding who your customers are and what they’re thinking when they come to your site.