The job of the product is to get that first win to establish trust and then create a loop with nudges for further engagement.

Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.

This position mentors junior product managers, conducts market research, and monitors product performance.

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.

The PR/FAQ (press release/frequently asked questions) helps you to envision and define a new product before it’s developed.

Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.

Feature parity occurs when the features between two versions of a product remain balanced so that the customer experience isn’t impacted.

A launch strategy builds anticipation, maximizes initial sales, and establishes a strong market presence early on.

The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.

Augmented products leverage technology and additional services to provide enhanced functionality, convenience, and value to users.

ATDD is an agile methodology involving collaboration to define acceptance criteria before starting any development.

Instead of making an entire upfront investment, the pilot project aims to test something on a reduced scale to assess whether it works.