Learn five essential lessons from guiding nine startups to an outcome-driven, product-led approach, including niche focus, flexible frameworks, and decisive action.

A happy customer is an enthusiastic advocate for your brand, a loyal repeat customer, and a source of positive word-of-mouth.

A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.

D2C enables you to reach out to your customers directly while controlling the entire brand purchase and after sales experience.

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

As a business, you want to find the specific set of consumers that will buy, use, and appreciate your products and services.

Spending enough time to understand the underlying problems of your users is the key to success in product management.

A positioning statement defines how your product fits in the marketplace and how you better solve your customers’ problems than competitors.

The job of the product is to get that first win to establish trust and then create a loop with nudges for further engagement.

Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.

This position mentors junior product managers, conducts market research, and monitors product performance.

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.