Escalation of commitment is a pattern of continuing to commit to the same strategy despite seeing evidence that the strategy isn’t working.

If you call yourself a customer-centric company, your work should have one unwavering destination: creating value for your target customer.

Linear CEO Karri Saarinen made waves when he said his product teams “don’t do A/B tests.” While A/B testing can sometimes limit creative problem solving, it’s still a quick and inexpensive way to validate assumptions in many scenarios.

A simple and concise case study shows what your product or service did for your audience, or how your product improved someone’s life.

Time before finding product-market fit can be tough — you’re trying to balance ramping up with finding what your customers really need.

Product design is the process of creating, improving, and maintaining products that solve customer and/or user needs.

Product strategy and financial goals should work in harmony with each other.

Understanding the order of magnitude is a key skill in product management so that you know where to prioritize development efforts.

Since an organization has multiple teams working on multiple projects, big-picture themes help everyone move in the same direction.

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.

Process improvement involves an investigation of each stage of your product development to ensure maximum efficiency and effectiveness.

The Van Westendorp Price Sensitivity Meter is a tool used to determine the range of prices your users would deem acceptable for your product.