2023-12-08
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#market analysis#product strategy
Zeynep Cansu Yildirim
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Dec 8, 2023 ⋅ 3 min read

A guide to product marketing

Zeynep Cansu Yildirim I am an experienced PM of 5+ years with 9+ years of analyst and leadership experience in software companies, currently working as a PM in an ecommerce company. I am an Electric and Electronic Engineer with a Masters in Engineering Management. In my social life, I like skiing, kitesurfing, boxing, and am a professional horse rider in show jumping competitions.

Recent posts:

An Overview Of The Endowment Effect

An overview of the endowment effect

The endowment effect is a psychological quirk where people place higher value on things simply because they own them.

Kayode Adeniyi
Feb 26, 2024 ⋅ 4 min read
Kevin Morris Leader Spotlight

Leader Spotlight: Balancing inward and outward product management, with Kevin Morris

Kevin Morris talks about the importance of not overly focusing on the inward-facing components of product management.

Kate Trahan
Feb 23, 2024 ⋅ 8 min read
A Guide To Sprint Planning

A guide to sprint planning

While running a sprint planning ceremony is pretty straightforward, a lot of work goes into the planning both before and during the ceremony.

Kimberly Hale
Feb 23, 2024 ⋅ 4 min read
Leader Spotlight Sam Schulte

Leader Spotlight: The tipping point to scale, with Sam Schulte

Sam Schulte, Vice President, Product Engineering at Inspirato, talks about the delicate balance between innovation and scale.

Jessica Srinivas
Feb 22, 2024 ⋅ 7 min read
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