Tag: product-strategy

What Is Net Present Value (NPV)? Formula And How To Calculate

What is net present value (NPV)? Formula and how to calculate

Product Management

Discover the definition of net present value, the formula to calculate NPV, and how and when you should use it to inform financial decisions.

Klaas Hermans
May 26, 2023 ⋅ 6 min read
The Ansoff Matrix Comprehensive Overview Examples

The Ansoff matrix: Comprehensive overview with examples

Product Management

The four components (quadrants) of an Ansoff matrix serve to help with making trade-off decisions: market penetration, market development, product development, and product/market diversification.

Philip Rogers
May 26, 2023 ⋅ 7 min read
What Is Product Instrumentation How To Implement

Guide to product instrumentation for product managers

Product Management

Instrumentation is the process of defining data events and setting up tools to collect and process these events.

Bart Krawczyk
May 25, 2023 ⋅ 5 min read
What Is User Acceptance Testing (UAT)? Template, Best Practices

What is user acceptance testing (UAT)? Template, best practices

Product Management

User acceptance testing (UAT) is an important phase where end-users have a chance to participate in evaluating your product.

Zeynep Cansu Yildirim
May 24, 2023 ⋅ 5 min read
6 Liberating Structures To Make Your Retrospectives More Engaging

6 Liberating Structures to spice up your retrospectives

Product Management

Employing Liberating Structures such as 1-2-4-all, 15% solutions, and conversation cafe as a facilitation tool can help you make retrospectives more engaging and productive.

Bart Krawczyk
May 24, 2023 ⋅ 7 min read
Mastering The Omnichannel Journey: Definition And Strategies

Mastering the omnichannel journey: Definition and strategies

Product Management

Creating a seamless experience for your product with multiple touch points across various platforms and media can be a great way to increase retention and customer lifetime value.

Bindiya Thakkar
May 22, 2023 ⋅ 7 min read
What Are In-App Purchases Meaning Strategy

What are in-app purchases? Meaning and strategy

Product Management

If you are a product manager that needs an additional revenue source for your product, adding an in-app shop is a no-brainer.

Bartosz Jaworski
May 17, 2023 ⋅ 9 min read
Understanding Global And Local Maxima To Build Better Products

Understanding global and local maxima to build better products

Product Management

In this guide, we’ll cover local and global maxima, two mathematical concepts that can help you better understand your product.

Bart Krawczyk
May 12, 2023 ⋅ 4 min read
Qualitative Analysis: Harnessing Data To Understand Your Users

Qualitative analysis: Harnessing data to understand your users

Product Management

Discover the art of generating user insights with qualitative analysis. Learn the process, techniques, and how to combine with quantitative analysis.

Bart Krawczyk
May 9, 2023 ⋅ 5 min read
How To Gain A Sustainable Competitive Advantage

How to gain a sustainable competitive advantage

Product Management

A sustainable competitive advantage is a competitive advantage that you’re can maintain for at least the foreseeable future, ensuring that your competitors are unlikely to beat your product.

Daniel Schwarz
May 8, 2023 ⋅ 6 min read
How To Create An Operating Plan: Examples With Template

How to create an operating plan: Examples with template

Product Management

In this article you will learn what a product operating plan is, how it can help you, and how to implement one within your team.

Anjana Rao
May 4, 2023 ⋅ 5 min read
Better Problem Solving With Root Cause Analysis (With Template)

Better problem solving with root cause analysis (with template)

Product Management

A root cause analysis can be a great tool to help you uncover the true causes of a problem and reduce any reliance on assumptions or biases.

Lola Sizemore Brautigan
May 4, 2023 ⋅ 6 min read