2023 has been the “year of efficiency.” Interest rates are rising and tech companies have retrenched and focused on core products.
A close collaboration with customer support equips product managers with a more attuned ear to the voice of the customer, ensuring their strategies are anchored in real-world issues rather than hypothetical scenarios.
DXPs are essential for improving user engagement, enhancing personalization, streamlining processes, and achieving better business outcomes.
The customer satisfaction score (CSAT) is a quantitative measure of how satisfied the customer is with using the product.
It’s way too common for product managers to try to fight churn without understanding what type of churn they’re dealing with.
Effective market segmentation ensures that products are highly personalized and tailored for specific customer segments.
Average order value (AOV) is the average amount your customers spend per purchase within a certain period.
The success of your product in the marketplace depends on user trust. The higher the trust, the more likely your customers are to choose you.
HEART differentiates itself by focusing on the user experience and encouraging you to gauge whether your product responds to user demands.
Conversion funnel mapping is an effective method for identifying the strengths and weaknesses of your product. To truly unleash its potential, you need to adjust your funnel based on the insights you uncover along the way.
Digital experience monitoring is a tool that helps identify issues with the user experience and offers solutions.
Max-diff surveys can assist you in crafting superior pricing strategies by addressing the most vital pricing question: what should you even charge for?
