Linear CEO Karri Saarinen made waves when he said his product teams “don’t do A/B tests.” While A/B testing can sometimes limit creative problem solving, it’s still a quick and inexpensive way to validate assumptions in many scenarios.

A simple and concise case study shows what your product or service did for your audience, or how your product improved someone’s life.

Product design is the process of creating, improving, and maintaining products that solve customer and/or user needs.

A product qualified lead is a potential user who has experienced value from your product firsthand, often from using a product trial.

Distribution channels are the methods or platforms that allow your product to reach and be accessed by its target audience.

Product testing is the systematic process of evaluating and assessing a product’s quality, performance, safety, and compliance.

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user experience.

6 9s is the delivery of availability at a rate of 99.9999 percent, which is the equivalent of no more than 31.5 seconds of unavailability.

A value proposition is what you expect to be the reason why customers will choose your product or service over another.

The customer experience entails the holistic experience that a user has with your product, until they solve their specific use case.