Distribution channels are the methods or platforms that allow your product to reach and be accessed by its target audience.

Product testing is the systematic process of evaluating and assessing a product’s quality, performance, safety, and compliance.

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user experience.

6 9s is the delivery of availability at a rate of 99.9999 percent, which is the equivalent of no more than 31.5 seconds of unavailability.

A value proposition is what you expect to be the reason why customers will choose your product or service over another.

The customer experience entails the holistic experience that a user has with your product, until they solve their specific use case.

A deep understanding of not just who the customer is, but the exact pain points that they struggle with, will help you build a great product.

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.

Product virality is the most efficient, cheapest, and yet hardest-to-grasp growth engine you can build. Learn how to improve the virality of your product based on examples from companies like Snapchat, Uber, and Dropbox.

In simple terms, a product-led growth model is a type of business model where the product itself drives all core business activities.