AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your consumers, identify bottlenecks, and create sustainable growth.
The fields of project management and product management are commonly — and erroneously — used interchangeably. In this guide, we unpack how the two roles differ.
Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for the market.
The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.
Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive.
As much as we dislike deadlines, they’re often necessary for proper business planning. How do we balance hitting deadlines without burning out the team along the way?
Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product management strategies.
Feature creep can be mitigated through prioritization, communication, technical planning, and effective negotiation of the ideas that still arise during execution.
As your product grows, your team must become more specialized. A product marketing manager is one of the first specialists you’ll need to onboard.
Scrumban combines the structure and predictability of scrum with the flexibility and visualization of kanban to make agile teams more efficient and productive and help them continuously improve.
The RICE scoring method can be applied consistently across even the most disparate ideas, allowing for greater objectivity in the way you prioritize.
Beta testing is an important activity to help product managers validate their hypothesis and gather initial feedback about new products and features from real-life users.
