Teens are an exciting group to design products for, but we need to consider age, lifestyle, and generational differences.
Spending enough time to understand the underlying problems of your users is the key to success in product management.
When creating data visualizations, you want to ensure clarity and accessibility — bonus points if the format allows for interactivity too.
Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.
Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.
Josh Engleka talks about how his team at Lowe’s takes a unique perspective because they are all customers, as well as employees.
Design is more than just drawing rectangles and putting visual elements together. Here are some best practices for good web design.
An AI product manager plays a crucial role in translating complex project requirements into products that align with user needs.
Did you know about the vertical trim setting in Figma? Here’s what it does and why it’s awesome but why you shouldn’t use it yet.
Kristina Bailey discusses the careful balance of knowing the business outcomes you want to achieve while balancing customer outcomes.
As designers, we can exploit the principle of closure and use it as a tool for building intuitive and engaging user experiences.
Kunal Thadani shares necessary qualities of a full-stack PM, including being resourceful, process-driven, and willing to wear many hats.
