Cognitive biases are key to effective UX design, as they reflect human psychology. This article recaps these UX cognitive biases and explains their impact on UX.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
This article will help you identify 10 potential biases that can affect your UX design work and show you how to avoid them.
Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.
Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.
Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.
In product management, unconscious biases can impact decision making in various activities like designing and user research.
Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.
Nicholas DePaul sits down and talks about practices that help him, as well as his team, stay grounded at work.
Data-driven road mapping refers to the process of using quantitative and qualitative data to create a roadmap for a digital product.
Jason Kirby, Chief Product & Technology Officer at Magic Memories, talks about how to instill a lightweight product delivery process.
Inclusive UX writing is essential for inclusive design. Without it, digital experiences can’t fully meet everyone’s needs. Here’s how to write inclusive copy.