Sahibzada Mayed I am a creative alchemist who uses design and storytelling to cultivate joy and imagination as tools of liberation. I co-lead Strategy and Research at Pause and Effect, a decolonial design and research think tank and consultancy.

Stories by Sahibzada Mayed

Why user research needs to evolve

Why user research needs to evolve

UX Design

As we approach an inflection in the evolution of user research, it’s important to unpack its expansive role in catalyzing innovation.

Sahibzada Mayed
Jun 18, 2024 ⋅ 4 min read