People need to work on problems that have an impact or else they won’t be intrinsically motivated to sustain an incubation effort.

Product testing evaluates a product’s performance, safety, quality, and compliance with established standards and set goals.

The Minto Pyramid has you start with the conclusion, before working through more detailed, supporting arguments, and further information.

Product advertising involves you marketing a product or set of products instead of marketing the brand itself.

“What if” analysis helps product and tech teams create a plan that accounts for various hypothetical situations.

For aspiring start-ups and established companies alike, understanding barriers helps you develop effective marketing and sustain growth.

Word-of-mouth often takes a blend of advertising, product development, sales, and customer support to ensure growth.

A brand manager develops and executes strategies that create, maintain, and enhance the identity and market position of a brand.

An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.

Monitoring customer experience KPIs helps companies understand customer satisfaction, loyalty, and the overall experience.

The A3 problem-solving framework uses a single A3-sized sheet of paper to document the entire problem-solving process.

An associate product manager doesn’t have prior product management experience, but can grow into this role via training and mentorship.