Tag: tools-and-resources

How to implement the Zone to Win framework

Product Management

People need to work on problems that have an impact or else they won’t be intrinsically motivated to sustain an incubation effort.

Joel Polanco
Aug 14, 2024 ⋅ 7 min read

A guide to product testing

Product Management

Product testing evaluates a product’s performance, safety, quality, and compliance with established standards and set goals.

Bartosz Jaworski
Aug 13, 2024 ⋅ 5 min read
A Guide To The Minto Pyramid

A guide to the Minto Pyramid

Product Management

The Minto Pyramid has you start with the conclusion, before working through more detailed, supporting arguments, and further information.

Robert Drury
Aug 12, 2024 ⋅ 3 min read
A Guide To Product Advertising

A guide to product advertising

Product Management

Product advertising involves you marketing a product or set of products instead of marketing the brand itself.

Kimberly Hale
Aug 8, 2024 ⋅ 4 min read

How ‘what if’ analysis can improve your product management strategy

Product Management

“What if” analysis helps product and tech teams create a plan that accounts for various hypothetical situations.

Aniket Parihar
Aug 7, 2024 ⋅ 3 min read
Understanding Barriers To Entry- Types, Examples, And Impact

Understanding barriers to entry: Types, examples, and impact

Product Management

For aspiring start-ups and established companies alike, understanding barriers helps you develop effective marketing and sustain growth.

Kayode Adeniyi
Aug 5, 2024 ⋅ 2 min read
Word-Of-Mouth Marketing- Strategies And Examples

Word-of-mouth marketing: Strategies and examples

Product Management

Word-of-mouth often takes a blend of advertising, product development, sales, and customer support to ensure growth.

Sara Nguyen
Aug 2, 2024 ⋅ 3 min read
The Role Of A Brand Manager

The role of a brand manager

Product Management

A brand manager develops and executes strategies that create, maintain, and enhance the identity and market position of a brand.

Suhasini Gadam
Aug 1, 2024 ⋅ 4 min read
How To Build And Manage An Effective Email List

How to build and manage an effective email list

Product Management

An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.

Bartosz Jaworski
Jul 31, 2024 ⋅ 4 min read
An Overview Of Customer Experience KPIs

An overview of customer experience KPIs

Product Management

Monitoring customer experience KPIs helps companies understand customer satisfaction, loyalty, and the overall experience.

Monica Dhiman
Jul 24, 2024 ⋅ 5 min read

A guide to the A3 problem-solving framework

Product Management

The A3 problem-solving framework uses a single A3-sized sheet of paper to document the entire problem-solving process.

Kayode Adeniyi
Jul 23, 2024 ⋅ 2 min read
Associate Product Manager Role And Responsibilities

Associate product manager role and responsibilities

Product Management

An associate product manager doesn’t have prior product management experience, but can grow into this role via training and mentorship.

Aniket Parihar
Jul 2, 2024 ⋅ 7 min read