Tag: tools-and-resources

A Guide To Direct-To-Consumer (DTC, D2C)

A guide to direct-to-consumer (DTC, D2C)

Product Management

D2C enables you to reach out to your customers directly while controlling the entire brand purchase and after sales experience.

Souradeep Ghosh
Jun 19, 2024 ⋅ 5 min read

How to craft a compelling positioning statement with examples

Product Management

A positioning statement defines how your product fits in the marketplace and how you better solve your customers’ problems than competitors.

Christine Van Wyk
Jun 10, 2024 ⋅ 5 min read

Charting the product manager career path

Product Management

The product management career path has opened up new opportunities for IC product managers and companies have begun hiring again.

Joel Polanco
May 27, 2024 ⋅ 8 min read
Drive Growth With These 7 Customer Feedback Tools

Drive growth with these 7 customer feedback tools

Product Management

A customer feedback tool is a software solution or platform designed to collect, analyze, and manage feedback from customers.

Iwalola Sobowale
May 10, 2024 ⋅ 5 min read
An Overview Of Project Baselines

An overview of project baselines

Product Management

A project baseline acts as a reference point so you can compare project progress against your intended plan.

Kayode Adeniyi
May 3, 2024 ⋅ 3 min read

A guide to the V2MOM framework

Product Management

The V2MOM framework encourages continuous communication and updates, making it a dynamic tool for managing progress towards goals.

Bartosz Jaworski
Apr 22, 2024 ⋅ 5 min read

Harnessing digital experience analytics for product optimization

Product Management

Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.

Antonio da Fonseca Neto
Apr 8, 2024 ⋅ 6 min read
A guide to problem-solving techniques, steps, and skills

A guide to problem-solving techniques, steps, and skills

Product Management

In this article, you’ll learn a framework for approaching problem-solving, alongside how you can improve your problem-solving skills.

Dr. Marina Stojanovski
Apr 2, 2024 ⋅ 5 min read
Getting Things Done (GTD)- A Method For Enhanced Productivity

Getting Things Done (GTD): A method for enhanced productivity

Product Management

Getting Things Done (GTD) is a personal productivity system developed by David Allen and published in a book of the same name.

Bindiya Thakkar
Apr 2, 2024 ⋅ 8 min read
Decoding Marketing Jargon- A Glossary Of Terms

Decoding marketing jargon: A glossary of terms

Product Management

The world of product marketing is always evolving. Even for experts, it can be hard to keep up with the latest concepts, terms, and jargon.

Kayode Adeniyi
Mar 29, 2024 ⋅ 5 min read
Adopting Session Replay For Intuitive And Proactive Product Teams

Adopting session replay for intuitive and proactive product teams

Product Management

Session replay is a product analytics tool that records the interactions of users in your website or application.

Iwalola Sobowale
Mar 19, 2024 ⋅ 6 min read
What Is An SDK - Overview And Guide

What is an SDK? Overview and guide

Product Management

An SDK is a comprehensive collection of tools and documentation that helps simplify integrations with a specific platform.

Suhasini Gadam
Mar 13, 2024 ⋅ 7 min read