A great value proposition might entice a user in the beginning, but you still need a way to maintain their loyalty for years to come.

Combat marketing myopia by observing market trends and by allocating sufficient resources to research, development, and marketing.

With so many conflicting sources of information, it can be difficult to grasp how to actually implement a sound product strategy.

Can a product succeed without embracing AI, or does it risk being left behind? Let’s discuss ways to integrate AI in your product strategy.

Bettering data maturity is a must for any PM — it’s how you turn gut feelings into solid insights, making your products smarter and your team more effective.

Feedback management refers to a structured process for gathering and analyzing feedback to improve products, services, or processes.

A feasibility study aims to determine whether a proposed opportunity is financially and technically viable and commercially profitable.

Use this product discovery checklist within your product team to ensure your products align with your users.

Walk through steps to identify and strive for product-market fit, discover which metrics you should track in that pursuit, and see some real-world examples of both excellent and poor product-market fit.

As a PM, you hold the key to bridging the gap between audience needs and the company’s product. And your most important tool in the process is understanding the product market.

Apple’s Face ID and Spotify’s Discover Weekly are delighter features. And adding them to your next product will bring smiles. Learn more in this blog.

Code rarely starts perfect, so it needs to evolve according to the value it creates for your customers and business.