Tag: product-strategy

How To Build A Product Roadmap That Everyone Buys Into

How to build a product roadmap that everyone buys into

Product Management

It’s the product manager’s responsibility to build and manage a live product roadmap that is fluid and resilient. Discover how to gain buy-in from executives, peers, partners, and customers.

Harish Natarahjan
Jan 11, 2024 ⋅ 7 min read
A Guide To Product Launches With Checklist

A guide to product launches with checklist

Product Management

With proper planning and a step by step guide, you can ensure your product launch goes as smoothly as possible.

Kimberly Hale
Jan 10, 2024 ⋅ 4 min read
Crafting your market entry with a go-to-market strategy template

Crafting your market entry with a go-to-market strategy template

Product Management

I’ve worked on products that were extremely successful, as well as ones that failed. The successful ones had clear answers to five questions.

Bart Krawczyk
Jan 4, 2024 ⋅ 6 min read
Confirmation Bias: Seeing What You Want To See

Confirmation bias: Seeing what you want to see

Product Management

Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.

Raluca Piteiu-Apostol
Jan 3, 2024 ⋅ 3 min read
A Guide To User Testing

A guide to user testing

Product Management

In this article, you’ll learn what user tests are, how to properly conduct them, and how they can help you ship better products.

Bart Krawczyk
Jan 2, 2024 ⋅ 6 min read
Revenue Vs. Profit: What's The Difference And Why Does It Matter?

Revenue vs. profit: What’s the difference and why does it matter?

Product Management

Revenue relates to the overall income the company manages to create, while profit refers to what’s left over after covering all costs.

David Pereira
Dec 29, 2023 ⋅ 3 min read
An Overview Of Growth Models

An overview of growth models

Product Management

An established PM doesn’t just look at features and optimizations, but develops and iterates on the whole product strategy.

Bart Krawczyk
Dec 20, 2023 ⋅ 4 min read
A Guide To Enterprise Transformation

A guide to enterprise transformation

Product Management

You need to be able to meet change head on. However, hierarchical power structures and bureaucratic behaviors can’t respond deftly to change.

Todd Lankford
Dec 19, 2023 ⋅ 5 min read
What It Means To Be A Compound Startup

What it means to be a compound startup

Product Management

What do Apple, HubSpot, and Atlassian all have in common? They operate like compound startups and create products that all fit together.

Philippe Araujo
Dec 18, 2023 ⋅ 7 min read
Applying VRIO Analysis For Strategic Advantage

Applying VRIO analysis for strategic advantage

Product Management

VRIO stands for value, rarity, imitability, and organization and is used as a framework to determine sustained competitive advantage.

Sara Nguyen
Dec 18, 2023 ⋅ 3 min read
Anchoring Bias: The Invisible Hand Behind Decision-Making

Anchoring bias: The invisible hand behind decision-making

Product Management

Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.

David Theil
Dec 14, 2023 ⋅ 3 min read
What Is A Eureka Moment?

What is a eureka moment?

Product Management

A eureka moment occurs when a customer realizes the value and benefit of using the product and becomes more engaged and loyal to it.

Bartosz Jaworski
Dec 13, 2023 ⋅ 2 min read