product strategy

Building A Culture Of Experimentation

Building a culture of experimentation

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take...
Else van der Berg
5 min read
What Is Lean Six Sigma?

What is Lean Six Sigma? Certifications, belts, principles, examples

Lean Six Sigma is a data-driven methodology designed to help you identify and eliminate process inefficiencies while reducing variation and enhancing...
Klaas Hermans
6 min read
A Guide To Reducing Customer Churn

A guide to reducing customer churn

It’s way too common for product managers to try to fight churn without understanding what type of churn they’re dealing with.
Bart Krawczyk
7 min read
The OODA Loop Decision Making Model: Meaning, Process, Examples

The OODA loop decision making model: Meaning, process, examples

The OODA loop strategy is a decision-making process designed to facilitate quick and efficient problem-solving before your competitors can.
Sara Nguyen
5 min read
What Is A Product Requirement Document (PRD)

What is a product requirements document (PRD)?

Product requirements documents act as a bridge between what stakeholders envision for the product and what the development teams can realistically...
Jorge Rodriguez-Ramos
7 min read
Why Is Continuous Optimization Essential For Product Success

Why is continuous optimization essential for product success?

The goal of continuous optimization is to assess the impact of the tests you ran and create capacity to keep working...
Evie Brockwell
4 min read
What Is Multivariate Testing And When Should We Use It?

What is multivariate testing and when should we use it?

Multivariate testing is a type of testing where multiple variables are tested at once, unlike A/B testing where only one variable...
Daniel Schwarz
6 min read
How To Focus On Outcomes In Your Product Organization

How to focus on outcomes in your product organization

To focus on outcomes, product teams need to adapt their mindset to think outcome-first, get buy-in, and deliver on these outcomes...
Evie Brockwell
8 min read
Checkmate How We Built A New Product In Just 6 Weeks

Checkmate: How we built a new product in just 6 weeks

Learn how we put together a high-performing team that built a working version of a product — a game called Fantasy...
Anders Haugeto
6 min read
7 Companies With Successful Product Organization Strategies

7 companies with successful product organization strategies

This article looks at a handful of companies that have adapted and/or created working models that allowed them to be successful.
Lola Sizemore Brautigan
8 min read
How To Identify And Analyze Market Opportunities

How to identify and analyze market opportunities

Market opportunity analysis is the pivotal first step in crafting both a company's initial strategy and its product strategy.
Shehab Beram
4 min read
BHAG: How To Create Big, Hairy, Audacious Goals (With Examples)

BHAG: How to create big, hairy, audacious goals (with examples)

Setting a big hairy audacious goal (BHAG) can help excite your team about their projects. A compelling BHAG can create an...
Sara Nguyen
4 min read