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product strategy
Building a culture of experimentation
Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take...
What is Lean Six Sigma? Certifications, belts, principles, examples
Lean Six Sigma is a data-driven methodology designed to help you identify and eliminate process inefficiencies while reducing variation and enhancing...
A guide to reducing customer churn
It’s way too common for product managers to try to fight churn without understanding what type of churn they’re dealing with.
The OODA loop decision making model: Meaning, process, examples
The OODA loop strategy is a decision-making process designed to facilitate quick and efficient problem-solving before your competitors can.
What is a product requirements document (PRD)?
Product requirements documents act as a bridge between what stakeholders envision for the product and what the development teams can realistically...
Why is continuous optimization essential for product success?
The goal of continuous optimization is to assess the impact of the tests you ran and create capacity to keep working...
What is multivariate testing and when should we use it?
Multivariate testing is a type of testing where multiple variables are tested at once, unlike A/B testing where only one variable...
How to focus on outcomes in your product organization
To focus on outcomes, product teams need to adapt their mindset to think outcome-first, get buy-in, and deliver on these outcomes...
Checkmate: How we built a new product in just 6 weeks
Learn how we put together a high-performing team that built a working version of a product — a game called Fantasy...
7 companies with successful product organization strategies
This article looks at a handful of companies that have adapted and/or created working models that allowed them to be successful.
How to identify and analyze market opportunities
Market opportunity analysis is the pivotal first step in crafting both a company's initial strategy and its product strategy.
BHAG: How to create big, hairy, audacious goals (with examples)
Setting a big hairy audacious goal (BHAG) can help excite your team about their projects. A compelling BHAG can create an...
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