Discounts are one of the oldest sales tactics out there. There’s just something about “saving X percent” that’s widely appealing to users.

Market saturation occurs when most of your potential customers already own or regularly use your product, leaving limited room for growth.

Growth loops are a self-sustaining mechanism where certain actions users take lead to the acquisition of more users.

The globalization of your product opens up opportunities for growth, however, every new market comes with its own challenges.

Hypergrowth happens when a company experiences an exceptionally rapid rate of expansion, typically more than 40 percent annual growth.

Detractors have long-term effects like negative brand perception, reduced customer loyalty, and a decrease in sales.

To proactively address liability concerns, you can create an internal product recall team for dealing with risks and ensuring quality.

A strategy map is a tool that illustrates an organization’s strategic objectives and the relationship between them using a visual diagram.

Overengineering occurs when you build a product that is way more complex than it needs to be for a user to find value in it.

Interchangeable modules simplify development and allow for flexibility and customization without hurting the product’s functionality.

Product segmentation refers to dividing your product offering into smaller groups of products that target different market segments.

Building a design system is a complex but rewarding journey, and treating it as a product that serves other products is key to its success.