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product strategy
A guide to product strategy
Product strategy bridges the gap between your vision and the things you’re doing on the ground to actually get there.
How to create a product packaging strategy in 5 steps
Although creating a packaging strategy matrix is a complex and time-consuming endeavor, small improvements in your packaging strategy can make a...
A guide to brand extension strategies
A brand extension is an independent brand that’s separate from the main brand and any other brand extensions.
How to reposition a failing product
Repositioning is a powerful concept because it allows you to leverage faster, less expensive techniques to jumpstart growth.
Integrating customer support into your product strategy
A close collaboration with customer support equips product managers with a more attuned ear to the voice of the customer, ensuring...
What is conjoint analysis for market research?
Conjoint analysis is a statistical method often used to conduct market research and evaluate how customers value different product attributes.
How to detect low-hanging fruit in business
Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.
What is a unique selling proposition and how to craft one
As a product manager, you are the one responsible for building the unique selling proposition for your product.
What is an edge case? Meaning, examples in software development
Often, product managers shoulder the full blame for failing to identify edge cases early in the product development process — that...
The power of a call to action (CTA): What it is and how to do it
In digital products or digital marketing, CTAs are commonly used to drive user engagement, promote conversion metrics, and help achieve business...
Opportunity solution trees: A list of anti-patterns to avoid
An opportunity solution tree is a visualization tool designed to help product teams determine the best path to achieve a desired...
Is product-market fit a myth?
Product-market fit allows you to provide immediate value to users who are seeking a solution for a problem that they’re experiencing.
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