Tag: product-strategy

Techniques For Gaining Insights From Customers

Techniques for gaining insights from customers

Product Management

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

Bart Krawczyk
Apr 4, 2024 ⋅ 3 min read
Strategies For Identifying Your Target Market

Strategies for identifying your target market

Product Management

The process of identifying your target market is an ongoing effort that evolves with your product and the marketplace.

Kayode Adeniyi
Apr 3, 2024 ⋅ 6 min read

An overview of effective customer acquisition

Product Management

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

Suhasini Gadam
Mar 19, 2024 ⋅ 7 min read

An overview of functional requirements

Product Management

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

Bartosz Jaworski
Mar 15, 2024 ⋅ 5 min read
A Guide To Decoding Switching Costs

A guide to decoding switching costs

Product Management

You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.

Susan Stavitzski
Mar 14, 2024 ⋅ 5 min read
Understanding The Problem Space And Its Role In development

Understanding the problem space and its role in development

Product Management

The problem space is a concept or a term that focuses on identifying and understanding the problems and needs of a customer.

David Theil
Mar 12, 2024 ⋅ 10 min read
A guide to win rate

A guide to win rate

Product Management

Win rate is the number of successful deals your sales team closes versus the total number of sales opportunities your company had.

Kayode Adeniyi
Mar 7, 2024 ⋅ 6 min read
What Is Customer Discovery

What is customer discovery?

Product Management

Customer discovery helps you ensure you’re focused and prioritizing the right problem for the right customer before development.

Joel Polanco
Mar 6, 2024 ⋅ 6 min read
Imitation Or Innovation Leveraging The Best Parts Of Rival Products

Imitation or innovation? Leveraging the best parts of rival products

Product Management

If you think about some of the businesses that market familiarity as a selling point, you actually don’t get negative vibes from them at all.

Daniel Schwarz
Feb 29, 2024 ⋅ 6 min read
An Overview Of The Endowment Effect

An overview of the endowment effect

Product Management

The endowment effect is a psychological quirk where people place higher value on things simply because they own them.

Kayode Adeniyi
Feb 26, 2024 ⋅ 4 min read
How To Manage HiPPOs In The Workplace

How to manage HiPPOs in the workplace

Product Management

Workplaces have tried to move away from layers and layers of hierarchy, with managers managing managers in a seemingly never-ending pyramid.

Robert Drury
Feb 22, 2024 ⋅ 4 min read

A guide to applying the AIDA model

Product Management

The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.

Sara Nguyen
Feb 19, 2024 ⋅ 6 min read