The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.

Availability heuristics refer to your brain preferring to use information that’s readily available at the expense of being comprehensive.

Product insights involves the collection of data and gathering key information about user’s preferences and displayed behaviors.

Hypothesis-driven development focuses the development effort of validating a team’s most pressing hypotheses.

SWOT analysis is a framework used to evaluate the strengths, weaknesses, opportunities, and threats of any initiative.

Outcomes are end goals you try to achieve (often referred to as “product impact”), whereas outputs are the means to achieve these outcomes.

A post-mortem analysis is a process that helps identify the causes of a failure and how to prevent it in the future.

While your instinct might be to focus on growth, you need to make sure that you also keep an eye on the customers you’ve already brought on.

Ultimately, a differentiator answers the question of why customers would use your product over competitive solutions.

A customer-led product strategy occurs when you place your customer at the center of every product decision.

By making products accessible, you can broaden your potential customer base, reaching out to those who are otherwise neglected.

Product communities are communities of similar people who share common interests and challenges related to a product offering.