A differentiation strategy is an effort to put your product (or service) in a unique market position that gives you an edge over competitors.

An SME can provide guidance and valuable insights from discovery through launch and help ensure you’re making the right decisions.

A data-driven insight generation loop is a process that maximizes your chances of finding relevant insights from data.

Perceived value is the worth, or benefit, that a customer believes they will receive from a product, depending on their individual needs.

Competitive advantage can only be created with strategic management. As PMs, we identify the differentiator points and amplify them to create a competitive advantage.

A gap analysis is a strategic planning tool that can help you identify discrepancies between your current performance and your desired or potential performance.

Often, the plethora of choices you must make generates decision fatigue, clouding objectivity and escalating subjectivity. A decision matrix helps distill choices down to their core attributes, offering a simplified, objective perspective for comparison.

A Lean Canvas is a single, visual document that outlines what you need to consider when moving from a potential idea to a mature business.

The agile premise of working in short iterations to create a working product increment and learning from feedback to understand what to best do next is essentially PDCA.

Product lifecycle management is essential for companies that are looking to stay competitive in today’s rapidly changing business environment.

When you embrace Conway’s law and understand its influences on organizational structure and social dynamics, you can benefit from its direct correlation with product outcome and quality.

A fit gap analysis offers a precise lens through which companies can scrutinize their current performance and compare it with their potential.