Engaging with the B2B2C model is a strategic decision that can accelerate your company’s growth while fostering lasting relationships with customers.

Product management is the process of overseeing and guiding the development, launch, and growth of products, ensuring that they align with user needs and business objectives.

A differentiation strategy is an effort to put your product (or service) in a unique market position that gives you an edge over competitors.

An SME can provide guidance and valuable insights from discovery through launch and help ensure you’re making the right decisions.

A data-driven insight generation loop is a process that maximizes your chances of finding relevant insights from data.

Perceived value is the worth, or benefit, that a customer believes they will receive from a product, depending on their individual needs.

Competitive advantage can only be created with strategic management. As PMs, we identify the differentiator points and amplify them to create a competitive advantage.

A gap analysis is a strategic planning tool that can help you identify discrepancies between your current performance and your desired or potential performance.

Often, the plethora of choices you must make generates decision fatigue, clouding objectivity and escalating subjectivity. A decision matrix helps distill choices down to their core attributes, offering a simplified, objective perspective for comparison.

A Lean Canvas is a single, visual document that outlines what you need to consider when moving from a potential idea to a mature business.

The agile premise of working in short iterations to create a working product increment and learning from feedback to understand what to best do next is essentially PDCA.

Product lifecycle management is essential for companies that are looking to stay competitive in today’s rapidly changing business environment.