2023-08-15
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#product strategy
Kimberly Hale
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Aug 15, 2023 ⋅ 5 min read

What is market analysis? Definition, examples, and template

Kimberly Hale I'm a product leader with 10+ years experience in building software. I spend my time outside of work being a mom, blogging, and teaching group fitness classes. I firmly believe there is no limit to what you can achieve out of your life if you put your mind to it.

Recent posts:

Managing Customer Discovery Interview Data For Better Insights

Managing customer discovery interview data for better insights

A well-defined customer discovery process serves as the foundation for building products that customers truly want.

Aniket Parihar
Feb 12, 2025 ⋅ 6 min read
Jonathan Conta Leader Spotlight

Leader Spotlight: Building technology to advance modern surgery, with Jonathan Conta

Jonathan Conta talks about how he’s led up teams that transform modern surgery by leveraging robotic assistance to improve patient outcomes.

Jessica Srinivas
Feb 12, 2025 ⋅ 9 min read
When To Use Continuous Discovery Vs. Research Projects

When to use continuous discovery vs. research projects

While continuous discovery usually triumphs over fixed, long-term research projects, it doesn’t mean the latter has no place.

Bart Krawczyk
Feb 11, 2025 ⋅ 4 min read

A guide to leveraging AI for market research

When used correctly, AI can transform market research from a time-consuming necessity into a competitive advantage.

Raluca Piteiu-Apostol
Feb 6, 2025 ⋅ 5 min read
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