Pricing is one of the hardest puzzles product managers have to solve, especially when there’s a lot of uncertainty.

Market sizing estimates your first niche (SOM) and potential expansion (SAM) well beyond just the “best case scenario.”

TikTok first launched in 2017 and Instagram released a reels component to mimic it in 2020. The TikTok vs. Instagram war began.

Determining the right price for products requires careful consideration. Setting the price too low can result in missed revenue, while setting it too high may limit sales volume.

Discover how research and development (R&D) and the resultant insights influence decision making at each stage of the product development lifecycle.

Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it fluid enough to pivot based on data.

A product’s total addressable market is an important realization — that there’s room for scalability. It also defines the wider view and scope of the industry.

Market development is the actions taken to grow your business across new markets — either by scaling your current product or diversifying its portfolio.

If you have the right combination of core and accessory products, a captive product pricing strategy can be a great tool.

“Economies of scale” is an old concepts that the unadvised might shrug to, but in reality economies of scale are the backbone of product management.

Value chain analysis helps find a company’s competitive advantage and increase profits. Each product phase is important for the analysis, from beginning to end.

While being a first mover can bring you a tremendous competitive advantage, it also comes at a cost. In this guide, we’ll weigh the pros and cons of being first.