Dogfooding refers to a situation where a product team uses their own product or service before releasing it to the market as a test case.

Smoke testing is a simple process to ensure the core part of your solution works smoothly when you add new ones.

While your instinct might be to focus on growth, you need to make sure that you also keep an eye on the customers you’ve already brought on.

Ultimately, a differentiator answers the question of why customers would use your product over competitive solutions.

Unit testing is a key part of the software development lifecycle as it ensures that the software is working to expectation.

By making products accessible, you can broaden your potential customer base, reaching out to those who are otherwise neglected.

In this article, you’ll learn what user tests are, how to properly conduct them, and how they can help you ship better products.

Brand recognition refers to the extent consumers can identify and recognize a brand with its associated products and services.

Customer feedback analysis is the art of taking feedback points from your customers and synthesizing them into clear, concise insights.

A bandwagon effect is when people adopt the attitudes and behaviors of other people just because it’s popular to do so.

The stronger the habit, the more often users want to use your product and the lower the chance of them churning.

Real user monitoring is the process of collecting information about how users interact with your product as they’re interacting with it.