Brand recognition refers to the extent consumers can identify and recognize a brand with its associated products and services.
Customer feedback analysis is the art of taking feedback points from your customers and synthesizing them into clear, concise insights.
A bandwagon effect is when people adopt the attitudes and behaviors of other people just because it’s popular to do so.
The stronger the habit, the more often users want to use your product and the lower the chance of them churning.
Real user monitoring is the process of collecting information about how users interact with your product as they’re interacting with it.
Market research is the process of gathering information about potential and current customers and your target audience.
Product people tend to oversimplify the jobs-to-be-done framework by focusing only on the most straightforward part — customers’ functional jobs — and ignoring their emotional and social needs.
A value proposition canvas is a great tool to utilize when creating a new feature, entering a new market, or testing product market fit.
A company could have the exact same product, but the way it markets the product to their target audiences will determine its success.
Nothing beats chatting with your stakeholders on a regular basis. And with some structure, you’ll produce even more extraordinary results.
Product service management, or service productization, refers to the extension of the product operating model to a service business.
Social proof is the psychological mechanism that influences our decision making based solely on the feedback from others.
