Because AI has become increasingly integrated into our society, it’s important that you ensure AI operates fairly and transparently.

Code rarely starts perfect, so it needs to evolve according to the value it creates for your customers and business.

Word-of-mouth often takes a blend of advertising, product development, sales, and customer support to ensure growth.

Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.

Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.

By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).

A happy customer is an enthusiastic advocate for your brand, a loyal repeat customer, and a source of positive word-of-mouth.

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

In short, acceptance criteria serve as a checklist for determining whether a given ticket or user story has been fully delivered.

The job of the product is to get that first win to establish trust and then create a loop with nudges for further engagement.

Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.

Customer sentiment is about understanding the customer. It delves into why customers behave the way they do and what matters to them.