Tag: customer-experience

Strategies For Cultivating Happy Customers

Strategies for cultivating happy customers

Product Management

A happy customer is an enthusiastic advocate for your brand, a loyal repeat customer, and a source of positive word-of-mouth.

Iwalola Sobowale
Jun 26, 2024 ⋅ 11 min read
A Guide To Landing Pages

A guide to landing pages

Product Management

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

Bartosz Jaworski
Jun 18, 2024 ⋅ 6 min read
Tips For Better Acceptance Criteria

Tips for better acceptance criteria

Product Management

In short, acceptance criteria serve as a checklist for determining whether a given ticket or user story has been fully delivered.

Bart Krawczyk
Jun 13, 2024 ⋅ 4 min read
What Makes For A Habit-Forming Product

What makes for a habit-forming product?

Product Management

The job of the product is to get that first win to establish trust and then create a loop with nudges for further engagement.

Souradeep Ghosh
Jun 6, 2024 ⋅ 5 min read
Techniques For Running Customer Behavior Analysis

Techniques for running customer behavior analysis

Product Management

Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.

Bartosz Jaworski
Jun 5, 2024 ⋅ 6 min read
Understanding And Leveraging Customer Sentiment

Understanding and leveraging customer sentiment

Product Management

Customer sentiment is about understanding the customer. It delves into why customers behave the way they do and what matters to them.

Sara Nguyen
Jun 3, 2024 ⋅ 5 min read

Practical ways to improve your customer experience

Product Management

Improving your customer experience enhances customer satisfaction and boosts business growth and customer retention.

Bindiya Thakkar
May 30, 2024 ⋅ 5 min read
Creating A Consumer Behavior Playbook For Your Product

Creating a consumer behavior playbook for your product

Product Management

Consumer behavior is complex, but you can break down key elements or levers to give you insights.

Souradeep Ghosh
May 20, 2024 ⋅ 3 min read
The Digital Marketing Funnel- Stages And Strategies

The digital marketing funnel: Stages and strategies

Product Management

The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.

Sara Nguyen
May 13, 2024 ⋅ 5 min read
Brand Equity- Building And Measuring Brand Value

Brand equity: Building and measuring brand value

Product Management

By prioritizing brand equity as a key driver of success, you can build enduring relationships with your customers.

Suhasini Gadam
Apr 30, 2024 ⋅ 7 min read
An Overview Of Customer Success- Definition, Roles, And Impact

An overview of customer success: Definition, roles, and impact

Product Management

By ensuring you have a customer success strategy in place, your product is well on its way to being a hit.

Sara Nguyen
Apr 29, 2024 ⋅ 3 min read
Evaluating Customer Experience Metrics

Evaluating customer experience metrics

Product Management

Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.

Bartosz Jaworski
Apr 16, 2024 ⋅ 6 min read