Consumer behavior is complex, but you can break down key elements or levers to give you insights.

The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.

By prioritizing brand equity as a key driver of success, you can build enduring relationships with your customers.

By ensuring you have a customer success strategy in place, your product is well on its way to being a hit.

Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

A customer survey is a structured research tool that product people use to gather insights about their customers.

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

A “touchpoint” is a common concept across businesses, but depending on the type of specialist you ask, they’ll give you different answers.

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.