Tag: customer-experience

How To Build Continuous Discovery Habits On Your Product Team

How to build continuous discovery habits on your product team

Product Management

Continuous discovery is all about ditching dedicated research projects and making them a permanent part of your team’s workflow.

Bart Krawczyk
Mar 1, 2023 ⋅ 4 min read
What Is Willingness To Pay (WTP) And How To Test It

What is willingness to pay (WTP) and how to test it

Product Management

Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.

Bart Krawczyk
Feb 20, 2023 ⋅ 4 min read
What Is Product Discovery? Process, Techniques, And Template

What is product discovery? Process, techniques, and templates

Product Management

Building features is a costly process. Many product teams commit to their assumptions about user needs, spend untold resources, and later discover that their shiny new features add no value.

Shehab Beram
Feb 14, 2023 ⋅ 4 min read
What Is A Customer Advisory Board? Best Practices, Agenda, Benefits

What is a customer advisory board? Best practices, agenda, benefits

Product Management

A customer advisory board is a great way to validate your assumptions with actual qualitative data from people who use the product regularly.

Suhasini Gadam
Feb 8, 2023 ⋅ 7 min read
What Is UX Research Democratization And Why Does It Matter?

What is user research democratization and why does it matter?

Product Management

User research democratization is about expanding access, participation, facilitation, and ownership of UX research to other non-user researching teams.

Bart Krawczyk
Feb 6, 2023 ⋅ 5 min read
You Are Not Your Customer: How To Avoid Building The Wrong Product

You are not your customer: How to avoid building the wrong product

Product Management

If you see yourself as the customer, you’ll make decisions based on what YOU deem necessary. The problem is that your customers may not agree.

Glenn Block
Jan 17, 2023 ⋅ 6 min read
How To Create Buyer Personas

How to create buyer personas (with templates and examples)

Product Management

A buyer persona, sometimes called a customer or user persona, is a description of your target customer. It’s designed to capture who the customer is, what they do, and how they think.

Uju Ezeanyagu
Jan 13, 2023 ⋅ 7 min read
What Are Release Notes And How To Write Good Ones

What are release notes and how to write good ones

Product Management

The way you use release notes contributes to your overall brand perception. There are more interesting ways to convey information than just sharing dry facts.

Bart Krawczyk
Jan 11, 2023 ⋅ 4 min read
Understand Users Better With Customer Journey Mapping

Understand users better with customer journey mapping

Product Management

Customer journey mapping is when you create a map of the stages customers undergo while choosing and using your product.

Bindiya Thakkar
Jan 10, 2023 ⋅ 7 min read
Conversion Funnel Analysis: How To Optimize Your Customer Journey

Conversion funnel analysis: How to optimize your customer journey

Product Management

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.

Surbhi Sooni
Jan 4, 2023 ⋅ 6 min read
Cohort Analysis: How To Reduce Churn And Improve Retention

Cohort analysis: How to reduce churn and improve retention

Product Management

Discover how the insights gathered in a cohort analysis can help you identify the right steps to reduce churn and improve your retention rate.

Monica Dhiman
Dec 14, 2022 ⋅ 7 min read
What Is Customer Effort Score (CES) And How To Measure It

What is customer effort score (CES) and how to measure it

Product Management

When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.

Klaas Hermans
Dec 8, 2022 ⋅ 5 min read