A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.
An opportunity solution tree (OST) is a discovery tool that helps product teams visualize the best path to achieve a desired outcome.
Roadmaps are often associated with product roadmaps, but all teams can use them to communicate strategy, areas of focus, and timelines for implementing their projects.
You can use a strategy canvas to assess opportunities, evaluate competitors, and even plot a brand new value proposition. Learn what a strategy canvas is and what you can do with it.
CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.
The Kano model helps in understanding customers’ needs and prioritizes potential features on the roadmap based on the value they’re expected to deliver to users.
Discover the differences between the PD and PM roles and how they work together to connect user problems to business objectives.
Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this crucial product metric.
There are good and bad product managers. The best way to distinguish the two is to look out for common product management anti-patterns.
The purpose of customer interviews is not to ask for opinions or find out what customers want; it’s to unearth fundamental needs and problems.
The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.
Whether you are an experienced product manager starting a new job or an entry-level product professional, your first 90 days are critical.
