Consumer insights help you learn about your customers’ needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth and drives revenue.
Whether you’re looking for new ways to grow your product, your career, or your aptitude for new methods and technologies, adopting a growth mindset will accelerate your progress.
Learning basic SQL skills enables PMs to query large amounts of data in minutes without having to bug engineers to access the database.
Any of the four most common growth channels — performance marketing, SEO, virality, and sales — can help you acquire new customers. The trick is choosing the right channel to focus on.
Delivering a product presentation doesn’t have to be difficult — it just takes a little preparation. Learn how to create an impactful presentation that aligns stakeholders with your vision.
In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.
Product portfolio managers oversee all of a company’s products in the market and analyze how these products should be positioned to deliver the best results.
What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.
Most people understand what it means to be agile, but hardly anyone can explain it. Learn how to optimize your product cycle and streamline your workflow by embracing agile principles.
Establishing an effective product feedback loop gives cross-functional teams the data they need to create desirable and scalable products for your customers.
To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes in.
In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
