A main benefit of exploratory testing is that it provides a great opportunity to learn about the application and fill in any missing knowledge gaps.
Determining the right price for products requires careful consideration. Setting the price too low can result in missed revenue, while setting it too high may limit sales volume.
Qualitative and quantitative research each have their strengths and limitations and are often used in combination to provide a more comprehensive understanding of users.
In this article, we discuss what click-through rate is, how to calculate and measure its effectiveness, and strategies for improvement.
Discover how research and development (R&D) and the resultant insights influence decision making at each stage of the product development lifecycle.
ARPPU is the total revenue divided by the number of paying users. Learn how to calculate the average revenue per paying user and discover strategies to optimize this key monetization metric.
Work breakdown structures (WBS) help project leaders organize large projects into smaller, more manageable steps.
It is always good to get into the habit of asking “why?” This is where the Five Whys framework steps in.
Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.
In this guide, we’ll provide some actionable insights to help you implement one of the cornerstone continuous discovery habits: continuous interviewing.
Paper prototyping is really “just sketching,” but it can actually be an incredibly powerful process when used to its full potential.
Can ChatGPT transform the way we work? Today, it’s young and limited in what it can do, but as you’ll see, the potential is huge.
