Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it fluid enough to pivot based on data.
Learn what a product architecture is, how to define it, and ways to structure and organize your product to optimize the user experience.
In this article we discuss convergent thinking in product management and how to incorporate it into the product development process
The impact effort matrix is a prioritization method that helps you boost productivity, enhance collaboration, and focus on high-impact tasks.
To speed up delivery, you can either fast-track or crash your project. Fast-tracking overlaps activities whereas crashing adds more resources to each activity.
Business agility is characteristic — it’s a company’s ability to respond decisively and swiftly to fluctuating market conditions and changing customer needs.
Failure to manage and counteract shiny object syndrome can place your organization into a state of constant flux in which it struggles to commit to a single vision, goal, initiative, or direction.
In this article, we introduce the affinity grouping method. We share tools and best practices and examine how you can integrate analytics.
Sprint goals are an essential element of the product development lifecycle because they help the team focus, enable self-organization, and frame expectations across organizations.
The executive summary can be a great way for product managers to secure buy-in quickly from upper management and senior stakeholders.
In this guide, we’ll demonstrate how you can use product specs to drive better discovery, promote collaboration, identify problems, and validate solutions.
A product’s total addressable market is an important realization — that there’s room for scalability. It also defines the wider view and scope of the industry.
