Product management is the process of overseeing and guiding the development, launch, and growth of products, ensuring that they align with user needs and business objectives.
The ADKAR model helps you transition through a change and the acronym stands for: awareness, desire, knowledge, ability, and reinforcement.
A differentiation strategy is an effort to put your product (or service) in a unique market position that gives you an edge over competitors.
An SME can provide guidance and valuable insights from discovery through launch and help ensure you’re making the right decisions.
A data-driven insight generation loop is a process that maximizes your chances of finding relevant insights from data.
Perceived value is the worth, or benefit, that a customer believes they will receive from a product, depending on their individual needs.
Competitive advantage can only be created with strategic management. As PMs, we identify the differentiator points and amplify them to create a competitive advantage.
Silos are the obstacles and barriers that occur between different teams and inhibit the transmission of information.
Teams built on the principles of ART work collaboratively on defining the problem they want to tackle and the solution to be delivered.
A gap analysis is a strategic planning tool that can help you identify discrepancies between your current performance and your desired or potential performance.
Often, the plethora of choices you must make generates decision fatigue, clouding objectivity and escalating subjectivity. A decision matrix helps distill choices down to their core attributes, offering a simplified, objective perspective for comparison.
A Lean Canvas is a single, visual document that outlines what you need to consider when moving from a potential idea to a mature business.
