The vision outlined in a well-written business roadmap gives focus and support to the entire organization and ensures that all areas of the business are driving toward the same destination.

B2B product management focuses on ROI calculations whereas B2C PMs are more flexible and UX-driven. Explore examples to learn more about these key differences and why the distinction matters.

As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and iteration.

AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your consumers, identify bottlenecks, and create sustainable growth.

The fields of project management and product management are commonly — and erroneously — used interchangeably. In this guide, we unpack how the two roles differ.

Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for the market.

The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.

Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive.

Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it fluid enough to pivot based on data.

As much as we dislike deadlines, they’re often necessary for proper business planning. How do we balance hitting deadlines without burning out the team along the way?