As a business, you want to find the specific set of consumers that will buy, use, and appreciate your products and services.

Spending enough time to understand the underlying problems of your users is the key to success in product management.

A positioning statement defines how your product fits in the marketplace and how you better solve your customers’ problems than competitors.

The job of the product is to get that first win to establish trust and then create a loop with nudges for further engagement.

Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.

This position mentors junior product managers, conducts market research, and monitors product performance.

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.

The PR/FAQ (press release/frequently asked questions) helps you to envision and define a new product before it’s developed.

Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.

Feature parity occurs when the features between two versions of a product remain balanced so that the customer experience isn’t impacted.

A launch strategy builds anticipation, maximizes initial sales, and establishes a strong market presence early on.

The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.