The four components (quadrants) of an Ansoff matrix serve to help with making trade-off decisions: market penetration, market development, product development, and product/market diversification.
Instrumentation is the process of defining data events and setting up tools to collect and process these events.
User acceptance testing (UAT) is an important phase where end-users have a chance to participate in evaluating your product.
Employing Liberating Structures such as 1-2-4-all, 15% solutions, and conversation cafe as a facilitation tool can help you make retrospectives more engaging and productive.
Creating a seamless experience for your product with multiple touch points across various platforms and media can be a great way to increase retention and customer lifetime value.
If you are a product manager that needs an additional revenue source for your product, adding an in-app shop is a no-brainer.
Discover the art of generating user insights with qualitative analysis. Learn the process, techniques, and how to combine with quantitative analysis.
A sustainable competitive advantage is a competitive advantage that you’re can maintain for at least the foreseeable future, ensuring that your competitors are unlikely to beat your product.
In this article you will learn what a product operating plan is, how it can help you, and how to implement one within your team.
A root cause analysis can be a great tool to help you uncover the true causes of a problem and reduce any reliance on assumptions or biases.
A PoC is designed to assess the feasibility, cost, and scalability of a solution by providing a small component to help transform an idea into reality.
As a product manager, you often need to make a decision on whether to enter into a new market with your product. Porter’s Five Forces is a great way to do this.
