Tag: product-strategy

What Are Critical Success Factors? Examples, Definition, Overview

What are critical success factors? Examples, definition, overview

Product Management

Critical success factors (CSFs) are specific elements or activities that are deemed essential for an organization to achieve its mission or goal.

Shehab Beram
Mar 9, 2023 ⋅ 4 min read
Working Backwards The Amazon Method

How to work by working backwards (the Amazon method)

Product Management

Some companies practice product development by beginning with a solution, engineering it, then asking their marketing team to find customers. Amazon does the opposite.

Michael Crawford
Mar 9, 2023 ⋅ 3 min read
What Is A Prototype? Definition, Types, And Prototyping Methods

What is a prototype? Definition, types, and prototyping methods

Product Management

Learn how to build and test a prototype and discover how prototyping helps you save time and resources on unnecessary ideas.

Bindiya Thakkar
Mar 8, 2023 ⋅ 5 min read
A Guide To Design Concepts: Mockups, Wireframes, And More

A guide to design concepts: Mockups, wireframes, and more

Product Management

Design concepts are the first step in creating a great product. They enable product teams to discover and fix problems long before the development phase.

Daniel Schwarz
Mar 8, 2023 ⋅ 6 min read
What Is Assumption Mapping? Complete Guide With Examples

What is assumption mapping? Complete guide with examples

Product Management

Testing assumptions is one of your most important responsibilities as a PM. It’s also one of the most ambiguous. Using an assumption map can help make validating your assumptions more tangible.

Bart Krawczyk
Feb 24, 2023 ⋅ 6 min read
7 Steps To The New Product Development Process

The new product development process: 7 stages

Product Management

Walk through the seven stages of the new product development process and discover how to take new products from idea to market.

David Pereira
Feb 21, 2023 ⋅ 4 min read
Strategy Vs. Tactics: What's The Difference And How To Measure

Strategy vs. tactics: What’s the difference and how to measure

Product Management

In this guide, we’ll highlight the difference between strategy and tactics and explore how each impacts the other.

Anjana Rao
Feb 20, 2023 ⋅ 6 min read
What Is A Design Concept And How To Write One?

What is a design concept and how to write one?

Product Management

The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Surbhi Sooni
Feb 16, 2023 ⋅ 5 min read
Software Testing Lifecycle Phases: Alpha, Beta, And General Availability

Software testing lifecycle phases: Alpha, beta, and general availability

Product Management

The software testing lifecycle consists of multiple phases, including alpha, beta, and general availability, designed to enhance the user experience.

Monica Dhiman
Feb 15, 2023 ⋅ 6 min read
OKRs Vs. KPIs: What’s The Difference?

OKRs vs. KPIs: What’s the difference?

Product Management

In this guide, we’ll highlight the difference between OKRs and KPIs and demonstrate how you can use them both to drive value and better outcomes.

David Pereira
Feb 13, 2023 ⋅ 5 min read
Mission Vs. Vision Statements: Key Differences And Importance

Mission vs. vision statements: Key differences and importance

Product Management

The vision statement drives the end goal of the product, aligning stakeholders and roadmaps. The mission statement drives the “how” of the product.

Anjana Rao
Feb 2, 2023 ⋅ 4 min read
Top 6 Frameworks For Decision Making

Top 6 frameworks for decision-making

Product Management

There are important separations between types of decision-making processes: should this be made by a group or individual? Do you need consensus?

Antonio da Fonseca Neto
Jan 30, 2023 ⋅ 6 min read