Advait Lad Graduate Student @ UC Berkeley (Product Management) | Product enthusiast who loves to talk about features and workflows that drive people toward products.


10 Stories by Advait Lad

Porter’s Five Forces analysis: What it is and how to do it

As a product manager, you often need to make a decision on whether to enter into a new market with your product. Porter's Five...
0 11 min read

What is customer lifetime value (CLV) and how to calculate it

CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.
0 5 min read

What is a use case? Definition, template, and how to write one

In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through...
0 5 min read

SWOT analysis template and how-to (with examples)

The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.
0 5 min read

How to measure success after a product launch

The success of a product launch is subjective and not one-size-fits-all. In this guide, we'll show you how to define what success looks like...
0 6 min read

The product canvas: How to build one in 9 steps (with examples)

The product canvas framework helps PMs and cross-functional teams align on the scope and practical application of a product.
0 5 min read

SQL skills for product managers: What do you need to know?

Learning basic SQL skills enables PMs to query large amounts of data in minutes without having to bug engineers to access the database.
0 5 min read

The Pragmatic Marketing Framework explained (with examples)

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.
0 5 min read

What is a good net promoter score (NPS)?

What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other...
0 5 min read

What is a market requirements document (MRD)?

To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes...
0 6 min read