Advait Lad Graduate Student @ UC Berkeley (Product Management) | Product enthusiast who loves to talk about features and workflows that drive people toward products.


10 Stories by Advait Lad

What is customer lifetime value (CLV) and how to calculate it

CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.
0 5 min read

What is a use case? Definition, template, and how to write one

In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through...
0 5 min read

SWOT analysis template and how-to (with examples)

The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.
0 5 min read

What is Porter’s Five Forces analysis?

Porter’s Five Forces is an analysis model designed to help you examine your competition to better understand your chances of success.
0 7 min read

How to measure success after a product launch

The success of a product launch is subjective and not one-size-fits-all. In this guide, we'll show you how to define what success looks like...
0 6 min read

The product canvas: How to build one in 9 steps (with examples)

The product canvas framework helps PMs and cross-functional teams align on the scope and practical application of a product.
0 5 min read

SQL skills for product managers: What do you need to know?

Learning basic SQL skills enables PMs to query large amounts of data in minutes without having to bug engineers to access the database.
0 5 min read

The Pragmatic Marketing Framework explained (with examples)

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.
0 5 min read

What is a good Net Promoter Score (NPS)?

What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other...
0 5 min read

What is a market requirements document (MRD)?

To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes...
0 6 min read