As a product manager, you often need to make a decision on whether to enter into a new market with your product. Porter’s Five Forces is a great way to do this.

CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.

In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through how to build a use case step by step.

The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.

The success of a product launch is subjective and not one-size-fits-all. In this guide, we’ll show you how to define what success looks like for your product and how to measure it post-launch.

The product canvas framework helps PMs and cross-functional teams align on the scope and practical application of a product.

Learning basic SQL skills enables PMs to query large amounts of data in minutes without having to bug engineers to access the database.

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.

What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.

To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes in.