2023-10-09
2133
#product strategy
Else van der Berg
179037
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Oct 9, 2023 ⋅ 7 min read

Balancing speed with precision in startup companies

Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Recent posts:

Josh Engleka Leader Spotlight

Leader Spotlight: Viewing loyalty as a commitment to the customer, with Josh Engleka

Josh Engleka talks about how his team at Lowe’s takes a unique perspective because they are all customers, as well as employees.

Jessica Srinivas
May 30, 2024 ⋅ 7 min read
Principal Product Manager: Responsibilities And Career Insights

Principal product manager: Responsibilities and career insights

This position mentors junior product managers, conducts market research, and monitors product performance.

Robert Drury
May 29, 2024 ⋅ 3 min read
Leader Spotlight Justina Cho

Leader Spotlight: The power of customer experience journey mapping, with Justina Cho

Justina Cho talks about the importance of customer journey maps and goes through best practices for creating them.

Jessica Srinivas
May 29, 2024 ⋅ 6 min read
Exploring Augmented Products- Beyond The Core Offering

Exploring augmented products: Beyond the core offering

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.

David Theil
May 28, 2024 ⋅ 6 min read
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