Product people tend to oversimplify the jobs-to-be-done framework by focusing only on the most straightforward part — customers’ functional jobs — and ignoring their emotional and social needs.

Continuous product design is an ongoing activity that loops between the design, prototype, test, release, and feedback stages.

A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.

A mission statement is a simple statement that outlines the company’s purpose, values, and goals as it exists today.

The payback period is the length of time it takes for a new feature to generate the amount of money it costs to develop.

Competitive analysis identifies how solutions are positioned in the market and analyzes how to differentiate your product from competitors.

Something in the WeWork product had to fail on a fundamental level, so we’ll explore a few theories that may have paved WeWork’s demise.

PEST stands for political, economic, social, and technological factors that can have a significant impact on your business.

This article will go over the basics of growth and where and when to place focus when building a new product or feature.

A good hypothesis comes from a supposed solution to a specific product risk, but you also need to have measurable confidence.

A value proposition canvas is a great tool to utilize when creating a new feature, entering a new market, or testing product market fit.

Intuit announced that it’s shutting down its popular budgeting app, Mint. Let’s look at some reasons why from a product management POV.