A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

A customer survey is a structured research tool that product people use to gather insights about their customers.

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

A “touchpoint” is a common concept across businesses, but depending on the type of specialist you ask, they’ll give you different answers.

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.

Happy customers return value to the business and enable growth. Unhappy customers go to your competitors and bring their friends with them.

In this article, you’ll learn what a feedback loop is, the different types, and how to implement one effectively.

PMs often use the words “customer delight” very loosely and fail to recognize that it isn’t an isolated moment, but a holistic experience.

Startups with fewer than 500 customers and startups targeting niche target audiences especially have a hard time.