You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.

Happy customers return value to the business and enable growth. Unhappy customers go to your competitors and bring their friends with them.

In this article, you’ll learn what a feedback loop is, the different types, and how to implement one effectively.

PMs often use the words “customer delight” very loosely and fail to recognize that it isn’t an isolated moment, but a holistic experience.

Startups with fewer than 500 customers and startups targeting niche target audiences especially have a hard time.

Dogfooding refers to a situation where a product team uses their own product or service before releasing it to the market as a test case.

Smoke testing is a simple process to ensure the core part of your solution works smoothly when you add new ones.

While your instinct might be to focus on growth, you need to make sure that you also keep an eye on the customers you’ve already brought on.

Ultimately, a differentiator answers the question of why customers would use your product over competitive solutions.

Unit testing is a key part of the software development lifecycle as it ensures that the software is working to expectation.

By making products accessible, you can broaden your potential customer base, reaching out to those who are otherwise neglected.

In this article, you’ll learn what user tests are, how to properly conduct them, and how they can help you ship better products.