Customer observation helps you understand their pain points, needs, user patterns, and in general what works for them versus what doesn’t.

Try supporting NPS with CES, which helps you uncover where customers struggle, and CSAT, which focuses on product satisfaction.

Although we did a good job moving people to the checkout page, we had problems converting checkout visitors to paying customers.

Chaos engineering is the practice of deliberately introducing failures into a system to test its resilience and identify hidden weaknesses.

Enablement refers to the process of providing others with the means to do something that they otherwise weren’t able to do.

Feedback management refers to a structured process for gathering and analyzing feedback to improve products, services, or processes.

Because AI has become increasingly integrated into our society, it’s important that you ensure AI operates fairly and transparently.

Code rarely starts perfect, so it needs to evolve according to the value it creates for your customers and business.

Word-of-mouth often takes a blend of advertising, product development, sales, and customer support to ensure growth.

Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.

Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.

By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).